Top 10 marketing strategies for interior design companies to enhance digital success

Are you looking for ways on how to grow your interior design business from online? In this article we look at 10 Interior design  marketing Strategies in Kenya for Online Business Growth.

Here are 10 Interior Design Marketing Strategies for Online Business Growth

1. Start building a brand

First, it’s pivotal to pick a company name that you can build a brand around. Make sure it is not too like other interior designers in Kenya

When most people think about “branding”, they think about designing a logo, developing a slogan, and printing business cards. While those decisions are important, that’s just one part of the equation. When it comes to building a brand, differentiation is key. Create your own Unique Selling Proposition (USP). 

What will set your business apart from the rest? Do you offer a satisfaction guarantee? Are you the most affordable interior designer in Kenya? Does your company offer unparalleled customer service? Find what makes you special and communicate that to your customers.

2. Build a website for your Interior Design business

Planning Interiors Limited company Website

Having a business website is no longer optional. Every interior design company in Kenya should be working to build up their web presence. Your company’s website acts like a digital storefront that’s open 24 hours a day, 7 days a week. Building a website is not nearly as difficult as it used to be! It’s also become much more affordable. If you have some basic tech skills, you might even be able to build the site on your own. Hosting should only cost a few dollars per month or year. Many hosting companies offer discounts if you are willing to pay for the entire year ahead of time.

A well-designed website makes a lasting first impression! If you are a designer, take this opportunity to show off your design skills. The homepage should look clean and polished. Most of all, it should reflect your design aesthetic.

While it’s important for your website to look good, it also must work! Do the site load quickly? Is it easy to navigate to the most important pages? Does the website market your portfolio and Expertise ?  Is your phone number being a highly visible location? 

Finally, it’s important to make sure your interior design website is “responsive” or “mobile-friendly”. This means that it looks great on mobile phones, tablets, laptops, and desktop computers. The text should be readable on every screen. This is how you can market your interior business online in Kenya for free from your website.

Looking to develop a modern & mobile friendly Interior Design company business website?

Contact us today to get started


3. Claim your local listings

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Are your potential customers able to find your business online? Digital marketing is mostly about “getting found”. Joining online directories and claiming your profile on review websites is one of the best ways to do this. Google My Business, Bing places, and yellow pages Kenya are great places to get additional visibility for your business online. If your company is not represented on these websites, you might be losing business to a competitor! This is how to attract new clients to your interior design business in Kenya through a local SEO marketing approach.

Interested in boosting the local visibility of your Interior Design business in Kenya? Contact us today on +254798852545 or via email 

4. Find your niche

Interior design is very personal. While it’s possible to be versatile, it’s not realistic to think your design style and approach will mesh with every client. Is your style more modern or more traditional? Do you like clean lines or rustic accents?

At this time, it can also be helpful to develop a profile of your ideal client. Who do you like to work with? What types of jobs are most interesting to you? Do you prefer commercial, retail or residential  work?

5. Get more online reviews

More and more people are relying on third-party review websites (Google my Business Listings, Facebook, Instagram and Twitter) to find local interior designers in Kenya. If you do not have any online reviews for your business, you are already missing out!

Companies with high ratings and positive reviews tend to get the most exposure on these websites! This can mean more eyes on your work, additional visits to your website, and more calls to your work phone. Wouldn’t that be nice? If you are not sure how to get more online reviews, you may want to consider using an online reputation management tool to simplify the process.

As reviews come in, make sure to read them! This feedback can help you grow your business and learn from your mistakes. Unfortunately, you may get a negative review from time to time. Don’t panic! If you choose to respond, do so respectfully and politely. If possible, do your best to rectify the situation. In the meantime, encourage your happy clients to leave positive reviews.

Our portfolio of Interior design business websites we have worked with.  

Contact us today on +254798852545 or via email

6. Hire a professional photographer

Anybody can say that they do great design work, but not everyone can prove it. That’s why it is important to show potential clients what you can do! Hiring a professional photographer in Kenya to take pictures of your work is a great investment for any interior design company in Kenya. If you are trying to attract a high-end clientele, blurry pictures from your phone’s camera are not going to cut it.

Before beginning a job, make sure to take a few pictures yourself of the existing space. Hire the professional to take the “after” pictures. Showing the before-and-after pictures side-by-side is a great way to win over potential clients. Show people what you can do.

Some of the recommended Interior Design & Architectural Photographers are listed below;

  • Jerry Riley Images
  • Julius Mwaura Photography
  • Infinite Digital Network
  • Good Times Films

7. Use social media to build an audience

Is your business on Facebook , Instagram or Twitter? Are you active on Pinterest or Houzz ? If you are not familiar with social media at all, it can be difficult to know where to begin. You can start by creating an account on just one of these platforms. Your first “followers” will likely be your family members, friends, neighbors, and past customers. By posting pictures and sharing helpful design advice on a regular basis, you will start to see your audience grow!

While social media can be an important marketing strategy for some companies, it may not work for everyone. It can also take a lot of time to create good content and monitor these accounts. If you feel that you are not getting a good return on investment, your time may be better spent elsewhere.

Work with a digital Marketing Agency that will Amplify your Social Media presence, Awareness and Leads.

8. Run a pay-per-click advertising campaign

Pay-per-click (or PPC) ads appear at the top and bottom of almost every search engine results page. When someone does a Google, Bing, or yahoo to search for ” interior designers in Kenya”, your ad could appear at the top of the page. You are charged when someone clicks on your ad (hence the name “pay per click”). This is an effective method of getting targeted traffic to your website.

While there are no guarantees, pay per click is a reliable marketing channel for many interior designers in Kenya. If you have some basic tech skills, you can probably set up your first campaign on your own.

It’s important to set a realistic budget and monitor your campaign regularly. If this feels overwhelming to you, you can outsource this work. 

Hiring a PPC agency to help you out is another good option! Call us today for your 1st PPC and Google Ads Campaign

9. Simplify your life with software

It’s hard to be successful if you are not organized. If you need help running your business more efficiently, there are some interior design software options that may be of interest to you. Starting from Project Management softwares, CRM, Data management, BIM , HR and Accounting software etc.

These software can be used to track your time, manage projects, schedule appointments, prepare invoices, and monitor spending – all in one place. While there are many software options to choose from, we recommend finding one that is built with interior designers in mind.

10. Start a blog and post regularly

Blogging is one way to stand out from other local designers and get additional traffic to your website. Writing blogs can help to improve the search engine optimization (or SEO) of your website.

It also gives you an opportunity to share your knowledge and demonstrate your expertise to potential customers and referral sources. Don’t be afraid to show off a little bit. Every time you publish a new post, make sure to share it on social media or put a link to the content in your email newsletter.

If you are unsure what to write about, we have a few ideas to get you started. Here are a few interior design blog topic ideas:

– Write about your design aesthetic and style

– Describe your pricing methodology

– Share helpful design advice, how-to guides, and DIY tips

– Document all the details of a past job (include before and after pictures)

– Answer a common question that you get from clients all the time

Let us help you with your Interior Design Content creation and Blog management .

Why hire Move Different Digital for Expert Interior Design Marketing Strategies in Kenya?

Move Different Kenya is the premier digital marketing agency for Interior Design, E-commerce, construction, car dealerships and many more businesses  in Kenya. We’ve been providing our services for over 8 years across EMEA. In addition to our website development, PPC, and SEO services, we also provide social media marketing, Content production and marketing, telemarketing services, Email marketing solutions, graphics design and more.

We’re a full-service marketing agency and our top three goals for all our clients are to ;

increase sales,

increase market share,

and increase customer retention.

Customer retention is an essential element to a car dealership’s success as the cost of acquiring a new customer is five times that when compared to retaining an existing one.

Our marketing strategies for Interior designers in Kenya are a detailed and intimate approach because you’re more than just a client to us. You’re a partner. We’ll treat you with the same care and respect whether you have one location or 10 branches.

Get in touch with us today to see how we can help uncover potential missed opportunities and highlight how our services can help increase sales.

Phone  +254798852545

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